Meridian Estates CRM — VirtualTechX Case Study
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Case study — Real Estate · Proptech

Project Site, Reimagined

A project landing page, 3D render walkthrough video, and companion PWA for a regional developer — designed to sell a unit before it's built.

Client
Regional real estate developer
Scope
Landing page · 3D render & walkthrough · PWA design
Timeline
4 months
Footprint
1 flagship development · 340 units
Project Site, Reimagined

01 — Challenge

A flagship development with a landing page that undersold it — static renders, no walkthrough, and a booking flow buyers gave up on.

The existing site showed a handful of static renders and a PDF brochure. Buyers had no way to walk the space or picture the finished units before deciding.

Booking a site visit meant a phone call during office hours — most interested buyers browsing at night simply left without inquiring.

02 — Approach

PHASE 01 Research Studied how buyers browse project sites at night and on mobile, and where the existing brochure lost their interest.
PHASE 02 Design A landing page and PWA structured around the decisions a buyer actually makes: unit type, view, budget, then booking.
PHASE 03 Production Photoreal 3D renders and a walkthrough video produced from the architectural model, then built into the site and PWA.
PHASE 04 Launch Site and PWA launched together with the sales team, ahead of the development's public opening.

03 — Solution

Built to be walked through

01

Project landing page

A fast, mobile-first site built around unit filters, floor plans, and a booking flow that works outside office hours.

02

3D renders & walkthrough video

Photoreal exterior and interior renders, plus a cinematic walkthrough video, produced directly from the architectural model.

03

PWA software app design

An installable web app so buyers can revisit floor plans, save favorites, and book a visit from their phone home screen.

04

Self-serve booking flow

A site-visit booking flow that works at 11pm on a Tuesday, not just during a broker's office hours.

StackNext.jsTypeScriptThree.jsBlenderService WorkersPostgreSQLVercelTwilio

04 — Outcome

3.4x
Average time on site
58%
Bookings made after hours
340
Units listed at launch
41%
More site-visit bookings vs. old site
“Buyers walk the walkthrough video before they ever call a broker. It's changed the first conversation entirely.”
Marketing Director — Regional real estate developer

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